Since 2015, the team in Kingswinford has been successfully supporting distribution partners in Great Britain and Northern Ireland – with vision, commitment and strong milestones.
A decade full of dynamism, challenges and successes: Diesel Technic UK & Ireland LTD. will celebrate its 10th anniversary in 2025. Since its foundation in 2015, the subsidiary of the Diesel Technic Group has developed into a reliable partner for the British and Northern Irish spare parts market. With a dedicated team, continuous investment and a clear focus on customer proximity, the Kingswinford site can look back on impressive development.
‘We are proud of what we have achieved over the last ten years,’ says Mark Todd, Managing Director of Diesel Technic UK & Ireland LTD. In this interview, he looks back on the most important milestones in the company's history – from its founding to the doubling of capacity and strategic investments in product range and sales.
A changing market – and Diesel Technic UK & Ireland right in the middle of it
Since its foundation in 2015, the British automotive spare parts market has changed significantly. Vehicle manufacturers have expanded their presence with their own spare parts ranges, and customer requirements have increased. Diesel Technic UK & Ireland Ltd. has successfully responded to these changes – with flexibility, innovative strength and a clear focus on customer proximity.
Crisis-proof through pandemic and Brexit
The past few years have been marked by global challenges: the COVID-19 pandemic disrupted supply chains, led to labour shortages and changed customer expectations. Diesel Technic UK & Ireland LTD. responded with proactive communication, increased stock availability and a strong team spirit. The impact of Brexit – particularly on logistics – was also addressed early on with increased stock levels and optimised processes to ensure continuity of services.
Competitiveness through change
‘We used to be seen as inflexible and difficult to access,’ Mark Todd openly admits. ‘But we have worked hard to change that image.’ With the support of the Diesel Technic Group and a dedicated team, new pricing strategies, free freight options and targeted discount models were introduced. The result: a competitive offering that meets market requirements while enabling sustainable margins for reinvestment.
A strong team as a factor for success
Today, Diesel Technic UK & Ireland LTD. has twelve employees working in various key areas – from sales and customer service to warehouse logistics. Close cooperation between departments and the long-standing service of many team members are key factors in the company's success. ‘Without the commitment of my team and the support of our colleagues in the Diesel Technic Group, we would not have been able to overcome the challenges of recent years,’ emphasises Mark Todd.
Focus on customer relationships
Maintaining strong customer relationships is a top priority at Diesel Technic UK & Ireland LTD. Personal visits, phone calls and traditional print materials such as catalogues and brochures are just as much a part of this as modern communication channels. Social media, regular surveys and a growing awareness of issues such as sustainability and social responsibility now shape the dialogue with partners.
Digitalisation as an investment in the future
One milestone in the digital transformation is, for example, the integration of TecCom and the digital DT Commerce Services. These options offer sales partners fast, simple and more efficient order processing. Diesel Technic UK & Ireland LTD. thus underlines its claim to be a technological leader and to offer its partners maximum transparency and efficiency.
Anniversary celebrations
Diesel Technic UK & Ireland LTD. is celebrating its tenth anniversary together with its employees and partners. A special highlight is the ‘Diesel Technic 10 Year Anniversary Handicap Stakes’ as part of a race day in historic Stratford-upon-Avon. The anniversary celebrations will also include golf days with distribution partners.
Looking to the future
Diesel Technic UK & Ireland LTD. has clear goals for the coming years: expanding the product range, investing in employee development and long-term expansion of business relationships are the focus. ‘We want to continue to grow – with a strong team, a broad range of products and a service that sets standards,’ concluded the managing director.
