Data Protection

The protection of your privacy is important to us! With the following information, we would therefore like to explain to you how we handle your personal data (e.g. name, address, telephone number or e-mail address) that is collected or is created automatically when you use our website.

Purpose of this data protection notice

This data protection notice applies to all services offered under the domains,,,, and associated subdomains and services. Unless otherwise stated, this data protection notice governs solely how DIESEL TECHNIC SE handles your personal data.

Responsible body

The company responsible within the context of the General Data Protection Regulation (GDPR) is DIESEL TECHNIC SE, Wehrmannsdamm 5-9, 27245

Type and scope of data collected

If you contact us via our website (e.g. catalogue or login enquiries), place orders via the Partner Portal or use other value-added services, personal data (mandatory information, indicated by an asterisk *) must be provided. This data may be, for example, your e-mail address when making contact with us, or your billing details when placing an order. Provision of any data other than the mandatory information, indicated by an asterisk *, is optional. 

When you visit our website, your Internet browser automatically transmits data to our web server. This data includes the date and duration of your access, browser type, your country code and language settings. The website from which you visit us as well as the pages you visit on our website are also transmitted. This data is stored solely in pseudonymised form and will at no time be allocated to a particular person.

Use of your data

We should point out that we use and process personal data collected via our website only for the purpose intended and in accordance with the statutory provisions, in particular in accordance with the GDPR. 

If you have sent us a request to contact you or submitted an order or enquiry via our Partner Portal, we shall use your data, in accordance with Art. 6 (b) or (f) GDPR, solely to deal with and process your enquiry or order.

If we use your data for a purpose requiring your approval pursuant to Art. 6 (a) GDPR, for example, to send you our newsletter or to analyse our reach, we will request your consent in each case. Any approval given can be revoked at any time with effect for the future. As far as the consent is given electronically within the framework of our website service, we take account of the statutory notification and recording obligations. 

Contact and product enquiries

Under the heading “Type of enquiry”, our contact form gives you the opportunity to initiate a contact or product enquiry. To respond to this, we simply require your e-mail address and the relevant message.

We use this data acquired under Art. 6 Para. 1 Sentence 1 (f) GDPR to respond to your enquiry.

You can make your own decision as to whether you wish to share further information with us. This information is provided voluntarily and is not a mandatory requirement for us to contact you. The information you provide voluntarily is processed on the basis of your consent in accordance with Art. 6 Para. 1 Sentence 1 (a) GDPR.

Your data is only processed in order to respond to your enquiry. We delete your data once it is no longer required and if there are no statutory retention requirements. 

With regard to processing in accordance with Art. 6 Para. 1 Sentence 1 (f) GDPR, you have the right to object at any time. For further information, please refer to the e-mail address stated in the legal notice.

Applications, registrations and catalogue orders

Under the heading “Type of enquiry”, our contact form gives you the opportunity to register in our Partner Portal, apply for various events, training sessions or for our after-sales service and place catalogue orders.

In these cases, we only collect the relevant data that is mandatory for your registration, application or the processing your order. This may be your master data or your application or registration data. This data is processed on the basis of Art. 6 Para. 1 Sentence 1 (b) GDPR or on the basis of Art. 6 Para. 1 (f) GDPR in the interests of providing you with these services or information.  If we collect any other data from you, this is indicated as being optional and is based on your consent in accordance with Art. 6 Para. 1 (a) GDPR.

The data that you provide to us is used solely for the service you have selected. We only store the data for as long as it remains relevant in connection with the respective orders. 


Under the heading “Type of enquiry”, our contact form gives you the opportunity to subscribe to our newsletter. To send you our newsletter, we only need your e-mail address. We also require you to specify your type of business, so that we can send you the newsletter that best suits your requirements. You can make your own decision as to whether you wish to share further information with us. This information is provided voluntarily and is not a mandatory requirement for us to send you the newsletter. The newsletter is dispatched on the basis of your consent in accordance with § 7 UWG together with Art. 6 Para. 1 (a) GDPR. After subscribing to our newsletter, you will receive a confirmation e-mail to your specified e-mail address (known as double-opt-in). You can revoke your consent at any time. An easy way of revoking your consent can be found by clicking on the link to unsubscribe, in the newsletter.

To send our newsletters, we use MailChimp, a newsletter dispatch platform issued by the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. The e-mail addresses of our newsletter recipients and also their other data described within the scope of this notice shall be stored on the MailChimp servers in the USA. MailChimp uses this information to send the newsletter on our behalf. MailChimp also analyses how often each of our newsletters is opened. Furthermore, MailChimp can use this data to optimise or improve its own service according to its own information, for instance for the technical optimisation of the sending and presentation of the newsletter, or for economic purposes in order to determine which countries the recipients come from. MailChimp does not however use the data of our newsletter recipients to write to them itself, nor does it pass the data on to third parties.

We trust the reliability and IT and data security of MailChimp. MailChimp is certified under the US-EU data protection agreement “Privacy Shield” and therefore undertakes to comply with EU data protection requirements. Furthermore, we have concluded a Data Processing Agreement (order processing agreement) with MailChimp. This is a contract in which MailChimp undertakes to protect the data of our users, process the data on our behalf in accordance with the data protection provisions of the agreement and in particular not pass the data on to third parties. 

MailChimp is also linked to the web analytics service Google Analytics and, if necessary, links this service to the newsletters in order to analyse the way the newsletters are accessed. These analyses are done on groups only; we do not use this information to analyse individuals. More details about Google Analytics can be found in the “Google Analytics” section.

If you no longer wish to receive the newsletter, you can unsubscribe at any time, e.g. by sending an e-mail to or via the link to unsubscribe from the newsletter that you will find in every newsletter e-mail.


If you have a customer account and personalised access data, we record which articles you searched for and enquired about or ordered from us, and also which articles you did not order or enquire about. We use this information to constantly optimise our product range and to facilitate your future purchases. However, we store and use this data only with your explicit consent in accordance with Art. 6 (a) GDPR, which we send to you at the time of registration. 

Of course, you may revoke your consent at any time and with future effect by post or e-mail to:

Attn.: Data Protection Officer
Wehrmannsdamm 5-9
27245 Kirchdorf/Germany
Tel: +49 4273 89-0

Note: Without your consent to the storage of corresponding personal data, the online services cannot be used, and all enquiries and orders must be made/placed via the conventional routes (Tel./E-mail).


We use cookies on our web pages. Cookies are small text files that can be stored on your device and read. There is a difference between session cookies, which are deleted as soon as you close your browser, and permanent cookies, which are stored beyond the individual session. Cookies can contain data which make it possible to recognise the device used. Cookies sometimes also contain information which merely relates to particular settings and which cannot be linked to persons. We use session cookies and permanent cookies on our web pages. When accessing the pages, you can find information about the name, provider, purpose and duration for each cookie via the cookie banner under “Show services/cookies”. You can also set up your browser in such a way that it informs you about the placement of cookies. This makes the use of cookies transparent for you. You can also delete cookies at any time and prevent the use of new cookies using the appropriate browser setting. Please note that our web pages might then not be displayed optimally and that some functions will no longer be technically available. 

Forwarding of data

For the delivery of products, we cooperate in some cases with distribution partners. After entry of your contact data, a check is made as to who is responsible for you. Should we not be directly responsible, but a distribution partner is to take over your support, we will inform you of their contact data immediately. Furthermore, we will inform our distribution partner and forward the data you have provided, as far as this is necessary according to Art. 6 (b) GDPR for the fulfilment of your order or the delivery of the products. 

Should you not wish your data to be disclosed to the relevant distribution partner, please inform us of this in your communication at the time of the enquiry. 

In the event that DIESEL TECHNIC SE, companies in which DIESEL TECHNIC SE has a majority shareholding, individual subsidiaries or parts of the company are sold, your customer information will generally be transferred together with the part of the company being transferred. Even in such cases, however, your data naturally remains covered by the relevant data protection regulations in force. 

Google Analytics

In order to design our websites in line with requirements, we make use of the “Google Analytics” web analysis tool. Google Analytics creates user profiles based on pseudonyms. To this end, permanent cookies are stored on your device and read by us. This makes it possible for us to recognise and count returning visitors. We can also evaluate clicks on specific links and e.g. compare these with current order numbers (hit rate). If you have given your consent via our cookie banner, this data processing is done on the basis of your consent in accordance with Article 6 Para. 1 Sentence 1 (a) GDPR. You can revoke your consent at any time. To do so, please follow the links below and choose the appropriate settings via our cookie banner.

Through Google Analytics, Google supports us as processor in accordance with Article 28 GDPR. Processing of the data may also take place outside the EU/EEA. With regard to Google, an appropriate level of data protection can be assumed in accordance with Article 45 Para. 1 GDPR through participation in the Privacy Shield Agreement and in accordance with Article 46 Para. 2 (c) GDPR through the use of standard EU contractual clauses.

You can object to the processing at any time. Please use one of the following options:

1.) You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this you may not be able to use the full functionality of this website. 

2.) You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link ( 

3.) You can also prevent collection by Google Analytics by clicking on the following link. An opt-out cookie is set which permanently prevents the future collection of your data when you visit this website: Click here to object to the processing of your data by Google Analytics. Click here to change your cookie settings. 

We use Google remarketing technologies

We use cross-device remarketing technologies from Google so that, based on your visit to our website, you can be shown targeted advertisements on other websites. Data processing is done on the basis of your consent in accordance with Art. 6 Para. 1.1 a) GDPR. 

How does remarketing work? 

When you visit our website, it is possible that Google may retrieve recognition features for your browser or your device (e.g. create a so-called browser fingerprint), evaluate your IP address or save a recognition feature in the form of a small text file on your device (e.g. a so-called third-party cookie). It is also possible that Google may link your visit to our website to one or more of these recognition features and save it, in order to display our advertising to you on other websites on the Internet. 
The recognition features described above are designed as a pseudonym and can be used by Google to recognize your end device on other websites. If, for example, you visit a website which participates in Google's display advertising network (i.e. which displays advertising on behalf of Google), Google will recognize your end device and your browser based on the features mentioned above. 
We can also provide our websites with so-called “remarketing tags”. This means that we can include keywords on our website that contain statements about the content of the page that is displayed (such as product or service categories). The keywords we use contain neither personal nor sensitive information. Google receives and saves these keywords for the recognition features mentioned above. In other words, when you visit a page that we have tagged with a certain product category, Google saves this keyword and assigns it to your recognition features. 
This enables us to commission Google to place advertisements on other websites, based on the pages that were visited on our website. If you visit another website that participates in the Google display advertising network, Google can use the recognition features and the keywords saved for these recognition features to determine whether any – and, if so, which – of our advertisements should be displayed to you. 
You can find more information on how Google remarketing technologies work at

What does cross-device remarketing mean? 

If you log in to Google services with your own login data or use one or more of your own Google accounts, Google can link the recognition features of different browsers and end devices with each other. If Google has created its own recognition feature for the laptop, desktop PC or smartphone or tablet that you use, these recognition features can be assigned to each other as soon as you use or have used a Google service with your login data. In this way, Google can target our advertising campaigns also beyond end devices. However, Google will only do this if you have previously given Google your consent to this data processing.

You have the option of changing your advertising settings.

You can object to this form of advertising at any time. To do so, please go to and deactivate “personalised advertising”. Please note that these settings may not affect all end devices and browsers. You can also find further information at

Amazon CloudFront

Our website is loaded with the JavaScript code of Amazon Web Services, Inc., P.O. Box 81226, Seattle, WA 98108, USA (Amazon CloudFront – Content Delivery Network (CDN)). Amazon CloudFront is used to display data, videos, applications and APIs with low latency or high transfer speeds. If you enable JavaScript in your browser and have not installed any JavaScript blockers, your browser will transmit any personal data to Amazon CloudFront – Content Delivery Network (CDN). You can find further information about this in the data protection declaration issued by Amazon CloudFront – Content Delivery Network (CDN), by clicking on the following link:

This involvement with Amazon CloudFront is on the basis of our legitimate interests in ensuring a secure and efficient provision and optimisation of our online service in accordance with Art. 6 Para. 1 (f) GDPR. Furthermore, we have concluded a Data Processing Agreement (order processing agreement) Amazon CloudFront. To completely avoid running the Amazon CloudFront – Content Delivery Network (CDN) JavaScript code, you can install a JavaScript blocker.

Deletion of data

Should your data no longer be required for the above-mentioned purposes, it will be deleted. If data has to remain stored for commercial or tax legislation reasons, processing will be limited. This data is then no longer available for any other use.

Your rights as a user

When processing your personal data, the GDPR grants you, as a website user, certain rights, which you may assert at any time by sending a message by post or e-mail to: 

Attn.: Data Protection Officer
Wehrmannsdamm 5-9
27245 Kirchdorf/Germany
Tel: +49 4273 89-0

can be asserted at any time:

1. Right to information (Art. 15 GDPR): 
You have the right to request confirmation as to whether personal data concerning you is being processed. If this is the case, you have a right of access to this personal data and to the information specified in Article 15 GDPR. 

2. Right to correction and deletion (Articles 16 and 17 GDPR): 
You have the right to immediately request the correction of incorrect personal data concerning you and, if necessary, the completion of incomplete personal data. 
You also have the right to request that personal data concerning you be deleted immediately if one of the reasons specified in Art. 17 GDPR applies, e.g. if the data is no longer required for the purposes pursued. 

3. Right to limitation of processing (Art. 18 GDPR): 
You have the right to request a restriction on processing if one of the conditions set out in Article 18 GDPR is met, e.g. if you have lodged an objection to processing, for the duration of any examination. 

4. Right to data transferability (Art. 20 GDPR): 
In certain cases, which are detailed in Article 20 GDPR, you have the right to receive the personal data concerning you in a structured, common and machine-readable format or to request the transmission of this data to a third party.  

5. Right of objection (Art. 21 GDPR): 
If data is collected on the basis of Art. 6 Para. 1 (f) (data processing to protect legitimate interests), you have the right to object to the processing at any time for reasons arising from your particular situation. We will then no longer process the personal data unless there are demonstrably compelling reasons worthy of protection for the processing which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims. For any objections to data processing for advertising purposes, your data will no longer be processed for any of these purposes.

6. Right of appeal to a supervisory authority
According to Art. 77 GDPR, you have the right of appeal to a supervisory authority if you believe that the processing of data concerning you violates data protection regulations. The right of appeal may be exercised in particular before a supervisory authority in the Member State where you are staying, working or suspected of infringing. In the federal state of Lower Saxony this is: The State Commissioner for Data Protection of Lower Saxony, Barbara Thiel, Prinzenstrasse 5, 30159 Hanover, Germany.

Contact details for the Data Protection Officer

Our company Data Protection Officer will be glad to provide you with information or suggestions on the subject of data protection:

Dr. Uwe Schläger
datenschutz nord GmbH
Tel: +49 4273 89-0

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